Localization

Speak Russian Now provides localization services to help you reach local markets in the Russian-speaking post-Soviet states.

According to the Localization Industry Standards Association (LISA), localization refers to the adaptation of the product making it linguistically and culturally appropriate for a specific market. It involves a comprehensive study of the target culture in order to adapt the product correctly.

In addition to strict translation, Speak Russian Now works on things like:

  • Adaptation of graphics
  • Adoption of local currencies
  • Use of appropriate colors
  • Use of proper formats for numbers
  • Use of proper formats for addresses
  • Use of proper formats for dates

Speak Russian Now offers cultural adaptation and translation of software, video games, websites, brochures, periodicals, etc.

We aim to avoid conflict with the target culture by recognizing local sensitivities, as our goal is to enter the local market by merging into its needs and desires.